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Here, we outline the building blocks of the CORA brand, including what we stand for, what sets us apart, why we choose the words we use, and how we’ve decided to show up in the world.
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We don't use Silicon Valley clichés and jargon. We don’t lean on pop culture references or things that feel exclusionary. We are considerate and intentional with the words we use. We recognize and appreciate the power of language, and use it with elegance (while never getting carried away with ourselves).
CORA creates a culture that empowers everyone. CORA Group is wholeheartedly dedicated to being an organization in which people are valued and enable one another to grow to their fullest potential, where ideas are pushed forward, innovation becomes a way of life, and we're boldly transforming the way work gets done.
One of the key elements to Constellation’s success is the ability to learn from our sister companies. The challenge has become that as Jonas and Constellation have grown it has become more difficult to build those relationships from one company to another.
CORA has taken a direct approach with making sure that our portfolio's 25+ brands have more direct connections. We're developing programs to foster relationships, allowing great ideas to cross-pollinate from one company to another, and it all starts with the CORA brand.
With CORA, we all have the power to do our best work — while continuing to acquire, build, and grow.
We distinguish ourselves from other M&A firms through the way we use design and language to make communication feel simpler and more pleasant. By being deliberate and thoughtful with the way we use language, we encourage CORA employees to form deeper connections — how they deserve to be treated.
While we intend to have a more conversational, human tone in the main, that doesn't mean that we're overly informal. Our tone will vary depending on the audience, the context, and the information we need to get across.
Our voice isn't just an intrinsic part of the product, it's an external representation of the people behind it, and because of that, we aren't necessarily making hard rules about what to say or what not to say.
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