Here, we outline the building blocks of the CORA brand, including what we stand for, what sets us apart, why we choose the words we use, and how we’ve decided to show up in the world.
Have a read before you get started. And no, it won’t take long. Something not covered? Email marketing@thecoragroup.com and let’s talk about it.
People are at the basis of the new organizational structure, and we decided to present that through the logo, with a symbol that unites and attracts them. Lifting another person up.
Fostering relationships, exceptional work, building connections – lifting someone up symbolizes overcoming challenges, collectively. Since it is a strong and expressive symbol, we use it to communicate reliability and the confident position of CORA. On the other hand, it symbolizes togetherness, finding common ground, and growth.