In an insightful video interview with Bill Hanifin, CEO & Managing Editor of The Wise Marketer, and Simon Nicoll, Chief Growth Officer of CORA's Loyalty Portfolio, shares key details about the recent acquisition of Carlson Marketing's loyalty platform from Kognitiv by CORA. The discussion highlights the strategic vision behind the acquisition, emphasizing how it will enhance CORA's capabilities in delivering innovative loyalty solutions. Simon Nicoll elaborates on the integration process, the value it brings to CORA's portfolio, and the future growth prospects for Carlson Marketing under CORA's leadership. This interview provides a deep dive into the significance of the acquisition and its impact on the loyalty marketing landscape.