The Tech Behind Fintech had an exciting discussion with Denis Brosnan, CEO of Cora Group, at this year’s event. Denis offered a deep dive into the world of loyalty technology and how Cora Group’s innovative solutions power rewards for major banks and credit card companies.
From crafting subscription-based loyalty programs for clients around the globe to leveraging AI for data-driven reward personalization, Denis explained how the loyalty business is a huge, often underestimated aspect of fintech. He shared some fascinating insights about the future of loyalty as a true "currency" in the financial world and the challenges of supporting different reward models across diverse markets.
About the Tech Behind FinTech: Understanding the technology that powers the money is essential. Knowing the business drivers that inspire how the money is made is crucial. Bridging the gap between the mind of the technologist and the mind of the business while celebrating and highlighting disruptive FinTech startups is monumental. Nnamdi Osuagwu, hosts the 'Tech Behind FinTech' show and is the CEO and Founder of Strategic Generation, a Cybersecurity Consulting firm serving the FinTech industry.